Praise for "RenGen"

"Finally, a richly researched and highly interesting study of cultural consumers.  Many companies and nonprofit organizations could benefit greatly by focusing on this group."  
Philip Kotler, author and the “Father of Modern Marketing”

"An insightful look at how a Renaissance movement is transforming our culture, our politics, our communities, and what we care about as a society. RenGen redefines the whole notion of American popular culture and offers a hopeful vision for how we will live, think, and work in the next 50 years."
Helen Thomas, Hearst Newspapers Columnist and Dean of the White House Press Corps

"Thoughtful and enlightening."
Suzy Welch, co-author of WINNING

Welcome to the rise of the second renaissance…

The RenGen, short for Renaissance Generation, is a cultural movement created by the confluence of art, education, entertainment and business. A powerful new player is at its center: the cultural consumer.

Cultural consumers thrive on information and ideas to fuel their creative self-expression. As the RenGen gathers force in our civilization, it will change how we live and work.

Praise for "Made Possible By"

"This book is a Godsend for any organization seeking sponsors."
Julie Peeler
National Arts Marketing Program

"I was able to apply the techniques discussed the very next day in a call on a sponsor."
Wendy Johnson
Motion Sports, Tampa/St. Pete, Florida

"This book really is an essential tool to help plan a sponsorship strategy, prepare a proposal, get a meeting, gain commitment and ultimately bring in dollars. It is laid out in a very easy step-by-step process that everyone can follow and helps you realize the value your organization can give to potential sponsors. Most importantly, it takes the fear out of selling."
Kimberly Hooker
Junior League San Francisco

Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships. Industry expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization into the sponsorship business. Made Possible By gives you the information and tools you need to

• Get organizational buy-in
• Approach potential partners
• Prepare a winning proposal
• Negotiate contracts
• Report results
• Build long-term equity
• Evaluate the success of the relationship

Plus, real-life examples of cause-related marketing deals, licensing, strategic philanthropy and hybrid sponsorships that are one part philanthropy and two parts marketing.