LitLamp | Enlightened marketing for bright people.
 Enlightened marketing for bright people.
 
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Meet the author of Made Possible By: Succeeding with Sponsorship Pat Martin | Pat's Blog

 

Research: Free downloads

Are Marketing Executives Responding to the Rise of the Cultural Consumer?
Excerpt from RenGen: Renaissance Generation by Patricia Martin

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What we know...

The knowledge economy is not a parallel universe from which people depart to go shopping.

The knowledge economy exists as part of a knowledge society -- a broader milieu of social and cultural expressions.

The organizations that will hold sway in the knowledge society will be led by people who seek to strengthen the social fabric with products, ideas and experiences that help people feel they are achieving something greater than a simple transaction.

Lucky for us this is precisely the type of client we have served since we opened our doors in 1995.

 
RenGen: Renaissance Generation
A new book by Patricia Martin.

Click here to learn more.
Buy the book at Amazon.com