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The team of experts who work with Patricia Martin at LitLamp Communications help clients communicate clearly in an idea economy. We pioneered the territory where art, technology, business and entertainment converge. Our journey has taught us how to communicate using culture as a medium to connect brands with communities of consumers  Whether corporate or nonprofit, we help clients think and do so their most ambitious ideas come to life.  

Our strategic work helps you address marketing challenges with clarity and confidence. We come to the table with your team and imagine ways to create strong, inspiring relationships with your customers. Everyone emerges with a personal plan of action for making it happen. Here are a few examples:

 

Rebel Sell
Elevating the buyer experience for new and elusive audiences. Key takeaways: Positioning, messaging, and meaningful customer journeys for buyers who hate being "sold."

Sponsorship Optimization
Attracting support for new projects. Key takeaways: Expressing economic value, positioning, prospecting, pricing.

Digital Remix
Amplifying, activating and optimizing experiences by taking non-traditional paths. We help you fuse off-line and online communications to engage audiences more deeply.

Collaborative Strategy Sessions
We tailor these around the creation of new programs or re-staging legacy projects. These are thought-provoking, strategic interactions with your team that engage them in clarifying the opportunity, communicating its value and defining an execution strategy. Typical content:

  • Market intelligence, user needs, inspiration points
  • Competitive analysis, opportunity spotting, positioning
  • Messaging strategy, internal consensus, external allies, sponsors, and investors
  • Momentum for new projects, engaging employees, allies, evangelists, bloggers, investors, media
  • Implementation strategy, program design, prototyping, sustainability planning

 

 

Capabilities

Branding and positioning
Communications support: copy, custom publications, presentations, proposals, reports, sales collaterals
Public Relations: traditional, digital, cultural
Sponsorship marketing strategies and valuation
Sponsorship feasibility studies

 

 
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